Thank you for putting this together and sharing your knowledge and experience. This could be your social media followers, website subscribers, past learners, or professional contacts. Some weird and clunky behavior. Edupreneurs who do well with masterclasses are usually (though not always) engaging speakers, and they are always knowledgeable and passionate about their subject. MasterClass is hours and hours of instruction, entertainment, learning, study materials, and community interaction all for $180 a year. How can you create these email sequences? To add a new profile: Log into your account. These two facts, paired with their monetization model, emphasizes a strong focus on acquiring users. Its discounts vary from 5-35% from memberships between 5-1000 seats. When you route visitors from your email list or ads to this landing page, theyll be able to sign up for your lead magnet using the opt-in form. Basically, an ad. In short, high quality ~10 minute clips. It is two days later. After purchasing my account, the lesson watching began. Or, you have 16,000 minutes of content. Retention! And by the way, if you are taking a current face-to-face masterclass and shifting it online, do not drop the price unless there is some clear way in which you are not providing the same value online. I would view every celebritys course debut almost like a product launch. A $5000 masterclass may fly with C-suite execs or successful entrepreneurs, but it clearly it wont work well with broke graduate students. Select '+' Add Profile. MasterClass offers online classes created for students of all skill levels. But for me, theres nothing better.. I paid $180. If you start this stage as soon as you begin planning your masterclass, you can even ask for ideas about the class subject and discover what people most want to learn. To confirm that the content was truly phenomenal across the board, I hopped on over to other celebrities classes. Even if you do have a mailing list, consider creating a separate list in order to later make a sales funnel with those warm leads. Masterclass has created something special. Be sure to check out our coverage of the best online course platforms as well as Webinar platforms that are a good alternatives to Zoom. They could be undecided about whether or not it was really worth the money, or they might have simply forgotten to buy the tickets in time. For the memes, and for the clout. Once you get a MasterClass subscription, the first positive thing you'll notice is the production quality of the lesson videos. Building stuff at SprintRay. Engaging those people and keeping their interest is a great way of setting up a new sales funnel if you want to repeat your masterclass or host a different one at a later date. But, how do I show Malcolm how much I love him? Your email address will not be published. Retention! Who can you plausibly reach that will be eager to participate in a masterclass on your topic and how much if anything might they be willing to pay? It should provide instant gratification. When it comes to online product launches, few people can claim a higher level of mastery than Jeff. On the other hand, if your masterclass is on the history of art in the Renaissance, youll need to plan your words much more thoroughly and you may need to coach your learners in writing effectively about art. Honestly, though. Watch exclusive 40+ minute documentaries that are too controversial to ever be released to the public: https://jake.yt/joinUpdated refund policy: Email us. Reach out to your existing networks. And there arent many competitors. Select Profiles option. With all these potential features in mind, whats the end game for Masterclass? Keeping in touch with your learners is the most effective way to discover if they really understood your masterclass and developed new skills from it. Maybe very few of Steph Currys 300M fans will actually pay to watch him talk about basketball, but all 50M of Malcolm Gladwells middle-aged, male readers who have a Medium account will claw their way to paying $180 to hear him speak for three hours. (And, in my opinion, Masterclass classes arent really masterclasses they are just well-produced lectures.). How to Create and Host a True Online Masterclass. For example, Anton Kraly of Dropship Lifestyle uses a free training session to attract subscribers to his list. People read a book and then create a masterclass based on it, without actually implementing the contents of the book and getting results themselves. There are three key factors you can consider when evaluating the outcome of your masterclass: The financial success of your online masterclass is probably your most important consideration. Give me insight on how celebrities deal with the inevitable hardships of their lives. Which is why I recommend using Thinkific for hosting and managing your masterclass, and ConvertKit for email marketing automation. In an age where education is mostly a commodity, Masterclass sells a dream. To attract the right leads for your masterclass, you need to create a lead magnet that not only aligns with their interests but also gives them an idea of the value youre offering in your masterclass. Give me a reason to come back to the platform, on a daily basis. When I wrote this the first time, I believed Masterclass had two straightforward goals: acquire users and keep them on the platform. And even then, I had to go out of my way to find someone to gift my subscription to. The more clicks it takes to reach the sales page, the more people will drop out of the process, so make it as easy as possible for interest to convert into sales. You dont have to confine yourself to music or sports, of course a masterclass can cover just about any discipline but drawing on these examples, we can identify certain common elements of masterclasses. Anyone want to split a $180 year long Masterclass membership with me? That means dropping workbooks (in its current iteration) and doubling down on making users feel an intimate connection to their heroes. Im not sure why. If you want to boost your reputation in your field, you might choose to focus on an advanced subject with a limited appeal but more prestige. The Quality of MasterClass Instructors and Courses. As you can no doubt see by this point, a common theme across these masterclasses is that they carve out a narrow, specialized focus based on some combination of the content and the target audience and by doing this, offer a learning experience that goes beyond what you can find in broader, more generic offerings. Overall? Its a simple but lengthy process that I cant describe in a few lines here. With a beautifully designed home page and clear value propcelebrities teaching thingsMasterclass seems to handle acquisition well. MasterClass is the streaming platform where anyone can learn from the world's best. I like products and I like people. If you wish to access MasterClass offline and also want to learn on more than one device at the same time, you can choose the MasterClass Plus subscription plan for $20/month billed annually. Tell me how he trained. What knowledge or ability will they have at the end of the masterclass that they lacked at the beginning, and how will it impact their lives? So, you should price it accordingly. Discover the best tools, techniques, and sources of help for successfully creating and selling online courses. Your goal is to get to a point where you can charge at this level. These two considerations might seem similar, but between them, they will form the basic premise of your masterclass. It feels like they thought about all the different ways someone could logically group videos together, couldnt prioritize which experience to build, and built all of them, instead. A masterclass can also boost your reputation in your field and bring in new income through other opportunities, such as brand partnerships, speaking engagements, or the chance to increase the price of subsequent classes and other courses. I learned that this guy once had a tumor cut out from his side and fed it to a snapping turtle. MasterClass classes start from $16/month billed annually. Daniel Negreanu, Poker. Its never too soon to learn that youre targeting the wrong market, or trying to sell a goal when theres no demand. Still, a beautiful and enjoyable experience. Email #2 [Next Day]: Follow up to ask if the readers explored the lead magnet and had any questions. If that sounds like you, read on and learn everything you need to know about how to plan, market, price, and host a masterclass. With sales jobs in high demand (technology, healthcare and real estate industries), it makes sense that sales and communication topics would . Learn more about Jeff Cobb here. The videos are typically well-lit, high-definition videos shot by filmmaking experts . Put in another way, Masterclass is selling me the ticket to being great. The Account Holder's profile for your MasterClass account is automatically added during the sign-up process*. Im inspired during a Masterclass lesson. I will make sure my family, school, and workplace hear about this for the next year. People want to feel like they're getting closer to the "top", associate themselves with the best, and will pay to learn from. Youre just gonna go home and probably feel bad about yourself. Im going to need to watch a lot more videos to feel like I spent $180 well, though. MasterClass is an online learning service that takes the form of video lectures and demonstrations from top talent in many fields. I was IMMERSED in listening to these incredibly knowledgeable, rich people speak about their craft. Make an instagram story I can easily repost or something like that. The Masterclass annual membership costs $180 per year. Because if your landing page isnt optimized, the referral traffic from Facebook ads wont convert into email subscribers. You might be lucky enough to already have a strong following, and a simple announcement on social media or your website will be enough for your masterclass to sell out. Jeff Walkers Mini Launch Masterclass is a good place to start. But since youre using a lead magnet to sign up users for your paid master class, heres a sample email sequence you can send your subscribers to warm them up for the sale. 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