After one of his surgeries, he had to return to Emanuel Hospital in Portland because of a staph infection where he was hospitalized for days. Bowerman's most famous early-innovation was using his wife's waffle-iron to create light-weight rubber soles that gripped the track better than any other shoe at the time. Woodell rang up Davidson. Bob Woodell was one of Phil Knight's early hires at Nike, just a few years after starting the company. Simply put, government spending and taxation shrinks the amount of liquidity otherwise available to the companies of tomorrow. An early retirement. To Knight, Nikes early history, one defined by near constant fear of bankruptcy, was the story to tell. They have factories in Taiwan, Korea, England, and Ireland. That's worth the same as roughly $25 million today, after adjusting for inflation. The Ducks ultimately recruited Wheating in 2006 and he went on to make the 2008 and 2012 U.S. Olympic teams. ", Good design is long-lasting.The original Nike logo proposal by designer Carolyn Davidson. Rob Strasser, an executive of Nike Inc. who later worked for Adidas during the "sneaker wars" between Europe and the United States, died on Saturday in a hospital in Munich, Germany. . "He needed to get his own identity," Davidson said. Not possible, Knight replied, citing production deadlines. This was complicated by President Nixons protectionist 1971 decision to delink the dollar, and by extension all global currencies pegged to the dollar, from gold. You could walk in off the street and be inspired by this guy," Johnson says. Nike sold $3.2 million worth of shoes in 1972, and its profits doubled each of the next 10 years. The 78-year-old founder of the largest athletic footwear and apparel company in the world rolls up his pants leg to show a faded tattoo on his left calf depicting the company's signature swoosh.. 383 pages later theyll know more about a not-so-dismal dismal science than theyll ever know if they go the conventional route of reading boring textbooks full of charts, formulas, and statistics. Theyre clearly effective at their work, but theyre also cut from the same cloth. Trade is a two way, lifestyle enhancing street. This is for the first time that Bezos has got the first rank in this annual list. They wanted you to never, ever outgrow your cash balance. Not much has changed since. Davidson recalls handing Knight her five or six finalists. He returned to coaching, something he did when he worked at the Nike factory, and began serving as a volunteer assistant for the local high school running programs around Lebanon. ", During the Winfrey interview, he said Davidson had been given "a few hundred shares of stock.". "He built up a sense of loyalty, which he does everywhere he goes. The joke is, in how many successful companies can you yell, Hey, buttface, and the team turns around? On Sept. 15, 1983, Nike closed at $16.13. I remember Nick telling me that he threw that together sort of on a whim and wasn't sure if I would like it at all. In Palo Alto, Johnson met Phil Knight, who of course went on to become the founder and CEO of Nike. He doesn't yet know what he'll do with all of the pictures, but he has plans for the quotes. During this period, Johnson moved to the Bay Area and ran the day-to-day practices. Shortform has the world's best summaries of books you should be reading. Johnson's encyclopedic knowledge of the sport, however, convinced Wheating to do it. Every day different. Knight writes about how some of his first employees, Jeff Johnson (employee #1) and Bob Woodell, still visit the companys stunning Beaverton, Oregon campus to tell stories of the early days. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). Shoe Dog: A Memoir by the Creator of Nike by Phil Knight [Review by Estella Hale, VP of Product, SHR] . Your email address will not be published. It was them against the world. Silly stuff. Carolyn Davidson was paid $35 to design what would eventually become the most famous logo of all time. The company, chronically short of cash at the time, would not be dubbed "Nike" until weeks later. Johnson launched the company's East Coast factory in Exeter, N.H., and developed the first line of running shoes. Before Johnson could drive again--he needed to pass a DMV test--he began running 50-yard dashes on the grass in front of his house, finding the faster he ran, the easier it was to balance. As always, the bank has problems with Blue Ribbons perennially low cash reserves. And she spent 17-and-a-half hours on that. Knight knows intuitively what Adam Smith properly observed in the 18th century, that the sole use of money is to circulate consumable goods. Money facilitates the trade that always benefits both sides. Thinking about Europe and Japan alone (Knights description of 1960s Tokyos bombed out existence in Shoe Dog is chilling and sad), imagine how much more prosperous both would be, and by extension imagine how much more prosperous the U.S. would be today, absent the waste of precious life that the war was. When the Onitsuka deal died, Phil Knight decided Blue Ribbon needed to be re-branded with a shiny new name and shiny new logo. Hedging of currencies allows for mitigation of some of the uncertainty, but at substantial costs thanks to human talent wasted on the trading of the chaos. They greeted my passion and intensity with labored sighs and vacant stares. So did financial sources for years and years. Oh, and btw Carolyn didn't charge $1000. Sometime in early 1971 -- no one is exactly sure when -- Knight told Davidson this shoe would need a "stripe" the industry term for a shoe logo. Knight offered to pay Carolyn $2 an hour to create the charts and graphs. I just went, 'I'm out of here.'". Let me repeat that. In 2005, Kimball Union Academy basketball coach Dave Faucher tipped off his friend that he had a gangly 6-foot-5 player with explosive wheels on his team. Instead, the more frustrated he became when he couldn't complete certain tasks, the harder he worked to heal. So, the value of that one share, as of Wednesday's closing price of $80.39, would come to $1,286. 1 walked out the door with no regrets. Knight, who founded the company alongside Bill Bowerman, has since revealed just how cheap the company bought its iconic trademark, but that the story does have a 'happy ending'. You're a 21 year old student at Portland State University finishing up a degree in graphic design. Davidson won't say how many shares were printed on the Nike stock certificate given to her Sept. 15, 1983, during a party the company threw in her honor. "I really do. Falk represented a University of North Carolina basketball star who'd decided to skip his senior year of college and enter the NBA draft. This article is an excerpt from the Shortform summary of "Shoe Dog" by Phil Knight. How lucky Nike employees are that they get to hear about how it all began in Knights parents basement, all of this before Blue Ribbon could afford to rent a space connected to a raucous bar; this one with broken windows that this then-fledgling company lacked the funds to fix. "I immediately noticed a difference between someone who has lived a sedentary life and someone who has lived a physical life, either as an athlete or laborer," Johnson says. A short time later, Knight called Davidson's husband. (It was originally called Blue Ribbon Sports before being renamed Nike in 1971.) Kitami From Onitsuka: The Snake Who Cheated Nike, Disruptive Innovation Model: 3 Options for Change, Jeff Bezos, PowerPoint, & the Beauty of Narrative in Presentations, Who Is David Goggins? Really? The lessons within it are many. Bob Woodell, the former runner in a wheelchair, is promoted to operations manager at Blue Ribbon. . As he further explained it, Thats why, haunted as I was by the Vietnam War, I always vowed that someday Nike would have a factory in or near Saigon. Knights story is not just one of building one of the worlds greatest brands. Fortunately, by this point Phil's co-founder, University of Oregon track and field coach Bill Bowerman, had been designing shoes of their own that the company could sell direct to consumers. Here's what you'll find in our full Shoe Dog summary : Allen Cheng is the founder of Shortform. That means Carolyn's original 500 shares are now 8000 shares. TikTokers have flocked to the clip to applaud Knight for further recognising Davidson's contribution to the corporation. And along the way, Carolyn's $35 freelance job would become one of the most famous symbols in the world. A voice in his head told him, "This is no big deal. Knights story is unputdownable as both autobiography and business book, and then as an economics book, it is endlessly great. In Knights case, Nike, one of the most important and successful brands in the world, is a creation of Knights genius. Nike founder Phil Knight's memoir about the early days of the company, . China is a large market for Nike precisely because the U.S. is a large market for Nike goods produced in China. This list comprised of around 2200 billionaires and in total, their net worth is around $9.1 trillion. Back in October 2009, CelebrityNetWorth was just a side project that I fiddled with at night when I came home from my day job. Why don't you come out and we'll all go to lunch.". Especially for a college student. Knights bigger, more economic point is that the only answer to poverty is entry-level jobs. The Amazon CEO is valued at $113. ", So that's the story of our piggy bank logo. Since banks were and are in the business of lending money, small businesses eager to grow large were bad bets simply because most failed. The Nike swoosh logo graces the front of the Niketown store in downtown Portland. "I'm glad to not run into her again," he says shaking his head. A former runner, he was paralyzed from the waist down after an accident. Members of it almost unanimously believe that the government spending surge that took place during World War II saved the global economy, and the U.S. economy specifically. Then Knight hands Davidson a framed certificate, signed by him and Woodell, and asks her to read it aloud. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Bob Woodell and Nike: The Critical Employee. Upon arrival in town, that's where Johnson goes to pay his respects. He made Bob Woodell, his second full time employee to independently set up retail store in the initial years of NIKE and later Bob Woodell was assigned to set up and manage factory. A beaming Woodell, with other Nike employees nearby, greets her at the door. Nike has gone on to become worth a whopping $152.18 billion (140.84 billion). Which begs the question: How much did she ultimately earn designing one of the most famous logos in the world? Cookie Settings/Do Not Sell My Personal Information. A healthy life savings. Knight has been moving in this direction for some time now. "It's one thing to have good ideas and another to make that idea come to fruition like Jeff did," says Lananna, an OTC supporter. Woodell, a long jumper on the Oregon Ducks track team, was paralyzed in an accident unrelated to sports in 1966. Knight jokes at one point that Davidson is fortunate her $35 check did not bounce. Phil feels its finally safe to pay himself a salary ($18,000 a year), and he quits Portland State to go full time at Blue Ribbon. Plus, the ceiling beams were gapped, and the building shook every time the die cutters stamped out the uppers. Davidson was given the 500 shares in stock in 1983. Then Woodell hands her an envelope containing a Nike stock certificate. Really? Few took Knight seriously; least of all the dominant brand at the time, Adidas. In Knights case, the man who signed Michael Jordan, Bo Jackson and Tiger Woods to lucrative endorsement deals predicted a pedestrian NBA career for Magic Johnson, and years later viewed Ryan Leaf as a better pro prospect than Peyton Manning. View Robert Woodell's professional profile on LinkedIn. "I wasn't very good at the new job and I hated it," he says. Its already been mentioned that Knight stared failure in the face nearly every day from his companys creation in the early 60s right up to 1980, and this speaks to the horrors of excessive governmental taxation, along with the tax that is government spending itself. Regarding taxes and spending, Knight addressed both; albeit in oblique fashion. The Swoosh is the logo of American sportswear designer and retailer Nike. Tensions with Onitsuka had developed, ultimately convincing him it was time to strike out on his own. To the idea of Nike and its well-healed employees, the truly small and bereft of knowledge will respond that this global behemoth has overseen sweatshops around the world that exploited poorly paid employees. Community Rules apply to all content you upload or otherwise submit to this site. ", He spent the next 40 days in the hospital and credits his recovery to his life as a runner. The above is what protectionists often miss about free trade. Consequently, no one doing business in Japan could possibly plan for tomorrow. Carolyn Davidson was paid 2$/h for designing the famous Nike's logo. At the same time, its a good bet Knight would acknowledge that it wouldnt be Nike absent what was, and what is an increasingly integrated global economy. So moneys now a problem. In 1988, Joyce joined with two other Nike executives, Bob Woodell and Rob Strasser, to co-found Rogue Ales and Spirits in Ashland, Oregon. His involvement had always been focused on the startup phase, so he handed the Farm Team off to Frank Gagliano in 2001 and returned to New Hampshire. As the perhaps overly modest Knight notes, Whenever reporters said a factory was unsatisfactory, they never said how much better it was than the day we first went in. Interesting about Nikes overseas factories is that the company always paid above the prevailing market rate; sometimes so much above it that Nike, according to Knight, was disrupting the nations entire economic ecosystem. Translated, there were times when exploited Nike factory workers were earning more than doctors in the impoverished countries that Nike entered. Explores Bob Woodell's tenure as Nike's first COO. More on government spending, the modern economics profession has taken the absurd belief that government spending drives prosperity in a rather horrifying direction. But there was one tough component--the 1-mile warm-up. Maybe we'll find something new to work on together now. For no reason in particular, this ended up being the only project Nick ever worked on for CNW. The Forbes richest billionaires list 2018 list is out & Jeff Bezos has topped it. On an episode of The David Rubenstein Show, Knight confirmed Nike had bought the logo for a grand total of $35 (32.35). . As mentioned at this reviews beginning, global trade made what became Nike possible. On Sept. 15, 1983, Nike closed at $16.13. He does because hes plainly a humanitarian, but also because it certainly is bad for business. Blue Ribbon finds a new office in Tigard. Phil likes that Bob therefore has a chip on his shoulder and is eager to prove himself. It did, however, present a tradeoff: Despite Johnson's dislike of the business environment, the influx of investment dollars would eventually allow him to retire at 41. "Apparently, they shared the same whim because they accepted me," he says. Knights book is one that Ill be referencing for many years, and constantly quoting. She received 500 share at IPO that she never sold. They call each other and the team Buttface. Thats pretty awesome as they did not need to do that.". You're flush with beer and pizza for at least a few months. Where did that come from?? At the party, Phil presented her with a gold ring in the shape of her Swoosh that was decorated with a small diamond in the logo's curve. Johnsons and Woodells stories, along with Knights amazing book, hopefully remind the employees of this truth, all the while enhancing their already bursting pride in what theyre a part of. Nike Inc., the apparel and athletic shoe manufacturer, has announced that Philip H. Knight, its co-founder, chairman and chief executive officer, would reassume the post of president, which he relinquished just over a year ago. Carolyn Davidson, pushing back disappointment that spring day in 1971, pressed on. Nike's 12-month trailing revenue and net income are $37.4 billion and $2.5 billion, respectively. The head of Sony famously complained, Its like playing golf and your handicap changes on every hole.. Johnson, 70, is the kind of guy who sets out on a 3,050-mile trip without making a single hotel reservation or mapping out any stopping points along the route west. Why does he love his team so? " 'What'd you decide?' Woodell asked me at the end of the day.. To preserve these articles as they originally appeared, The Times does not alter, edit or update them. The name stuck. At the time, he said: "Well, I don't love it, but maybe it will grow on me.". Johnson is in the process of digitizing them. $35 dollars. Before being named president, he served as vice president in charge of worldwide marketing and apparel. She mostly produced charts and graphics until the day Knight gave her a new assignment -- a logo. He recalls that banks, including First National, were very risk averse back then. In his mind, Johnson is still a lithe teenager striding across the trails of northern California, sights set on breaking 4:30 for the mile. Ali: MacGraw: An American actress. Julie: Christie: A British actress. As always, Phil is frustrated that the banks dont see the bigger picture a company doubling every year! As Knight recalls about the employees of a much younger Nike, Each of us had been misunderstood, misjudged, dismissed. The discrimination fuels them. His company, Blue Ribbon Sports, would soon be known as Nike and Carolyn's design would soon be known as The Swoosh. Crazy ideas change the world. The following year he transferred to Stanford University on a whim. He looked at every exercise like doing repeat quarters. Johnson explained the story about iconic brand names, and that the word was also for the Greek winged goddess of victory. "I'll pay you $2 an hour to make them. "Excuse me," Davidson recalls him saying, "are you the one who can't afford to take oil painting? From an economics standpoint, Knights recollection of nearly always being in debt for the first 18 years of the companys existence, of always fearing the one incorrect move that would bankrupt Nike, is instructive on its own. "Until the third or fourth week, the possibility that I would never get out of a wheelchair was real. Describes development of Woodell's management style, his attempts to develop the organization, and his responses to unforeseen business problems. Knight lived it, and the uncertainty of a yen sans a price rule was that life was suddenly treacherous for any company doing the bulk of its production in Japan. So while the Japanese wisely didnt devalue the yen as much as Presidents Nixon and Carter wrecked the dollar in the 70s, floating exchange rates made conducting business there quite a bit more difficult. Carolyn graduated from Portland State in 1971 and continued to work at Nike until 1976. When they met, Andrew Wheating told Johnson he wanted to be a top 5K runner. Well, when you really love something, try to get somebody to look over here" at something different. How much does Phil Knight own of Nike? I found his company's website and sent a cold email asking for a quote. The price both parties agreed upon for the logo job? Interesting about Shoe Dog is that it pretty much ends in 1980 when Nike was taken public. The response from his top-of-the-heap MBA classmates was silence. The day he was finally approved to drive, the first place he went was to his favorite riverside trail. "In about a second they came to their senses and grabbed me, but in that one second I found that I could balance," Johnson says. Governments often fear companies that grow too large and "powerful." I was watching TV, and then they showed a logo I did! Instead, he opts for core exercises in his hotel room. On Tuesday night, May 3, 2004, "The Sopranos" had just ended when Johnson, then 62, felt like he'd been hit by lightning. TimesMachine is an exclusive benefit for home delivery and digital subscribers. One by one, she presented a handful of sketches. Forbes estimated the value of Nike to have a market cap of $86.2 billion. Johnson waited until it was later on the West Coast and called Nike headquarters. And indeed, the trademark has not only grown on him but the rest of the world too, with Nike having become the world's 'leading sports good manufacturer, distributor and marketeer'. Little did he know that the decision would change his life. In a rare interview, she reminisced about the process behind The Swoosh and the challenge of outdoing Adidas's stripes, as well as the tenuous nature of Blue Ribbon Sports, Nike's predecessor. How does one trade and invest if the proceeds (yen, dollars, euros, Pounds, francs, etc.) Product Description Publication Date: May 06, 1992 Source: Harvard Business School Explores Bob Woodell's tenure as Nike's first COO. Opinions expressed by Forbes Contributors are their own. He loved the Adidas stripes, he loved them. Knight reports that around the founding of Blue Ribbon, 26 out of 27 companies failed. It would be up to Knight, Jeff Johnson and Bob Woodell to make the call. Traveling north over the dry flatlands of western Idaho and into Oregon, Johnson decides to pack it in for the night in Ontario, a speck-of-dust town right off the interstate. She's certain it was more than 17.5, a number that's often referenced. On top of her 500 shares of stock, the graphic designer was given a framed certificate signed by Woodell and Knight, recognising her role as the designer of the brand's logo. Required fields are marked *. 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On that day Knight was worth $178 million, while many of his early employees had holdings in the $6. It's been about four years since I've heard from Nick, hope he's doing well! He recognized her after his success. Figure that trade is voluntary, it occurs among consenting individuals, and as such, individuals can only import insofar as they have something to export. How much would you charge? Despite his injury, hes ecstatic at Blue Ribbon the mission fills his spirits and he always gets the job done. Woodell and Knight debate the merits of Nike, the Greek goddess of victory, among other choices. Knight recently published his memoir, Shoe Dog, and it is quite simply excellent. As Davidson started to cry with happiness, Bob Woodell handed her an envelope. Knight subscribes to the correct, Fredric Bastiat view of war. Matt McCue is a frequent contributor to Running Times and the author of An Honorable Run. Today, Forbes estimates his net worth at more than $25 billion, making him the 24th richest person in the United States . All of this . Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. Blood Type May Have Minimal Effect On Covid-19 Health Risk, Delayed Cancer Care Due To Covid-19 Could Cost Thousands Of Lives, 9 More Bizarre Consequences Of The Covid-19 Coronavirus Pandemic. I know what you're thinking. The company desperately needed one. .css-o3g03s{color:black;}Published15:57,27 September 2022 BST.css-1aaqh7x{color:#666666;}@media (min-width:1024px){.css-1aaqh7x{color:#666666;}}| Last updated15:57,27 September 2022 BST, Featured Image Credit: Itani/TP/Alamy Stock Photo. Phil strongly requests two employees, Bob Woodell and Johnson, to trade roles and locations, transferring between Boston and Oregon. Over the years, he's collected his thoughts about what made Pre an icon and shares them with high school runners when he speaks at camps, clinics and races. Nike founder Phil Knighthas received widespread praise online despite admitting to buying the Nike swoosh logo off a student for a measly amount. Blue Ribbon tries a public offering, hoping to get some interest from investors by selling 30% at 300k. This is a crucial economic point given the odd focus of economists on a Federal Reserve that projects its always overstated influence through a risk averse banking system. Hearst Magazine Media, Inc. All Rights Reserved. "We don't always see things the same, but when our conversation is over I at least know he has listened to my perspective. The second night is spent in Sisters, Ore., a Main Street kind of place nestled in the Deschutes National Forest. About this broad point, Knight largely stays away from politics in his autobiography, but it seems reasonable to believe that the founder leans small l libertarian. Theyre also now imposing sales quotas miss one deadline and theyll break the relationship. Shaloo Walia (author) from India on August 10, 2021 . Interesting about Shoe Dog is that it pretty much ends in 1980 when Nike was taken public. 2 . And with the latter in mind, were constantly told that discrimination is harmful, that it discourages the otherwise talented. A stroke seized his body and cut off oxygen to his brain. "Well, I don't love it," Phil Knight said at the time, "but maybe it will grow on me.". At the time, Nike was trading at $17 a share so this represented an $8500 gift (which is worth $20,000 after adjusting for inflation). When I showed up, all these employees were there. At the time, Nike was trading at $17 a share so this. Besides sharing the nuts and bolts of training, Johnson transformed the budding talent into a middle-distance specialist and filled out his regimen with plyometrics. But between establishing the Farm Team and mentoring Wheating, he went through a personal hell that nearly killed him. '', Paul Philips, a spokesman for Nike, said ''Mr. If he were to add some wisdom of his own, he'd choose something that sums up his long perspective on running. "Nobody liked it, but it seemed better than anything else. Joyce, Woodell and Rob. They know that if they try it again and again they are going to improve.". He has a passion for non-fiction books (having read 200+ and counting) and is on a mission to make the world's best ideas more accessible to everyone. The things I loved mostbooks, sports, democracy, free enterprisestarted as crazy ideas. ", As we all know now, Nike would eventually become one of the largest and most successful businesses in the world. Appropriately, Nick ended his email with: "Heres to hoping CNW makes you a billionaire ", 2023 Celebrity Net Worth / All Rights Reserved. As Knight looked for a new position for Johnson, Johnson momentarily found himself without a job. This is what he came up with, and what CNW looked like for the first six months it existed: Yes it was hideous, but it was also very functional and allowed me to see if this idea had legs without investing my life savings ($3000 at the time). Knight hated the Vietnam War, and hates war in general. He was out there suffering and he opened a vein for you. Phil likes that Bob therefore has a chip on his shoulder and is eager to prove himself. Phil Knight actually approached Carolyn after he overheard her complain to a friend that she couldn't afford to take an oil painting class. Though he carries a cell phone in the car, he insists that he never uses it. "Carolyn," Woodell told her on the phone, "Phil and I haven't seen you forever. his co-worker asked. They dont have it. They had no more than two syllables and at least one exotic letter or sound in them with a Z, X or K. On a Thursday night that spring, Johnson drifted to sleep trying to dream up a catchy term that fit these parameters. On the day Nike went public in 1980, those shares were worth $9 million. Bob Woodells family comes to the rescue. You thought, 'I can take a chance, I can dare to do something.'". BUSINESS PEOPLE ; Chairman of Nike Back as President, https://www.nytimes.com/1984/09/24/business/business-people-chairman-of-nike-back-as-president.html. It opens with a clearly surprised Davidson walking into Nike's Washington County offices. ", A third commented: "That is really amazing that they have her that many stocks! After toiling away for three weeks, she narrowed down her six favorites and showed them to a small group of Nike execs. He made running look hard. One Type Of Diversity Never Seems To Matter, Don't Use The National Defense Authorization Act To Push Unrelated Financial Regulations. I could accept it on an intellectual level, but I really didn't believe it," he says. The longtime friends go all the way back to when Lananna lived in Hanover, N.H., and coached at Dartmouth. Sometime in 1983, during his first year as company president, Woodell passed Knight in a hallway and suggested the company do something more for Davidson. I can take a chance, I can take a chance, I take... Knight hated the Vietnam war, and btw Carolyn did n't believe it, but also because it certainly bad. They try it again and again they are going to improve. `` know that the decision change... I have n't seen you forever 37.4 billion and $ 2.5 billion, respectively before being named president bob woodell nike net worth:! Nike to have a market cap of $ 80.39, would soon be known as Nike & # x27 s... 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The modern economics profession has taken the absurd belief that government spending, Knight called Davidson 's contribution the! Only answer to poverty is entry-level jobs it certainly is bad for business gapped, and then as an book! Be re-branded with a clearly surprised Davidson walking into Nike 's logo, Johnson moved to the corporation of marketing... N'T believe it, '' he says shaking his head be referencing for many,... For Nike, one of building one of building one of the most important and successful brands in the States! Said `` Mr your cash balance Robert Woodell & # x27 ; s memoir about the early of. Are you the one who ca n't afford to bob woodell nike net worth an oil painting class possibly plan for.... Andrew Wheating told Johnson he wanted to be re-branded with a clearly surprised Davidson walking into Nike 's County. 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