The key to knowing whether an influencer is good for you isnt in their posts or in anything that they have to say to you in their pitch for your business. This collaboration email template is perfect for promoting an Instagram giveaway. Influencers with varying follower size and experience in the industry commonly use these documents to establish new brand relationships. I work with Pat Hundley (Grammy nominated/DONDA) also among other people. Influence can come with entitlement and jadedness, Understand that their motivation isnt about growing your business. These templates can help you recruit influencers for your brand ambassador program. It was last updated November 21, 2022. Trust me, I do. In the case of bloggers and photographers, it usually means one models in return for photos, and one photographs in return for modeling and styling. Respond for more info, beautiful [kissy face, heart, smiley].. Ashley Jones, a micro influencer with 60,000 followers on Instagram. Maybe you can ask them? Need more inspiration for your messages? Why is a free watch not a long-term collaboration? Instead, focus on emphasizing your value and gauging their interest in a collaboration. If you're interested, I'd love to talk with you about the details of our giveaway and products! We would send you a set of our products to try and also a few to host a giveaway for your followers. I either then archive it, or politely say something like: "Thank you for the offer, but at this time, I'm unable to take on unpaid work. Getting a percentage of a discount on a brands item that they have asked you to purchase and showcase on your sacred accounts is not a collaboration; its a consumer purchase. She shared the. Macy Mariano, a fashion and lifestyle Instagram creator with 166,000 subscribers. Customer Service Templates 3. And if you want to triple-check that your emails are on point, we totally get it. Brevity can grab the influencers attention and reduce needless back-and-forth. But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. Invite to Venue for Influencer Event 5. Instagram Giveaway Collaboration Pitch Template, 6 Email and Instagram DM Templates for Influencer Outreach, 3 Easy-to-Use Brand Affiliate Program Outreach Templates, How to Contact TikTok Brand Ambassadors + Outreach Tips, Explaining how you discovered their Instagram content and profile. We focus on curating and shipping affordable and organic self-care products to women. Hello, Instagram Collaboration Scams! Mind you, many are debating the term influencer these days, but thats another post. Other creators, like TikTok star London Lazerson, take to LinkedIn. Were so excited to have you join our team! While some influencers pitch PR reps or influencer-marketing contacts on LinkedIn, Lazerson goes straight to the top by DMing CEOs. With that out of the way, lets dive into the templates! This isnt a I emailed you a while ago but I wanted to follow back up and see if you were interested in a collab? To me, that suggests that even if they get reported for spam comments, the main "mother" account, if you will, remains safe. That said, many Instagram influencers prefer to be contacted via email. I'm a micro influencer. They control the medium. My team and I loved your post about [insert description of related post]. Use emails to give a more in-depth explanation of your brand or products. They have no real interest in you. Want your pitch to feel casual and personable? Heck! Please join our community as we wander around the tipsy world reading books and watching movies to inspire travel. If you got anything just DM, solid placement opportunity btw Edit: IG is sumdudeig. Need help connecting with the right influencers for your brand? Read through 22 real media kits that influencers use when pitching brands. The And PS. 4. This suggests they're actually run . I personally delete these messages and block the account. I know, sometimes, there are circumstances (alcohol is one and fresh food products are another) where you might have to purchase something but then get reimbursed - just due to laws, age limits, and logistics. Ive been following your profile on Instagram for a while and love your posts on [insert topic here]. Unless you really love whitening products (and want a discount) and don't mind paying with your own money to *work* and advertise for them, this isn't brand work or "influencing.". 5 Ways To Quickly Pick Out Instagram Collab Scams: What Is The Problem With These Scammy Instagram Brands? All of this is the essence of influencing and the true meaning of a partnership and collaboration. If nothing else, remember that Instagram influencing is about showcasing products you believe in with companies that are reputable and treat consumers and marketers with respect. Ive only accepted two free products EVER when I was first starting out or if its a blogging friend. Dont get too wordy! But if an influencer approaches you respectfully, explains clearly what they offer and how that may be of assistance to your business, and they are giving you time to ask questions and decide if they are a good match for you, then you may have found one worth considering. Start off on the right foot. You would not spend any money of your own. We've been following your Instagram and love your posts on [insert topic]. Be the first to know about new Creator Marketing insights to build or refine your strategy with the latest tools and trends. I receive tons of IG collab brand offers and can deny over 20+ companies in less than 2 months. Step 3: Choose your ideal collab. This is another reason why brevity is important. Based on successful influencer pitches weve seen, most are between 100 and 150 words. Even if you immediately follow up with your "real" message, the recipient gets . Simply put, it's when a group of people trade their expertise in-kind. Influencer Tips. Basically, promise me to comment on all my posts and Ill promise to comment on all yours so that we look more popular and influential than we really are. Not sure what a "good" collab email looks like? Step 3: Promise Value in Exchange for Influencer Marketing If the brand is missing a contract, use this blogger and lawyer-written Sponsored Posts Contract. Just look at how many people use social media. We want you to be [Brand Name]s next ambassador! How to Create a Custom Email Signature. . I just report those messages as spam and delete. Why else you shouldnt purchase a brands Instagram collab product: IG Collab Scams Flag #5 Is Their Following Even Smaller Than Yours? TURN OFF)! Should you purchase a $200 watch for a 20% discount, post 2-3 pictures a month on IG, and earn sales back if you somehow manage to sell the watch? She keeps a "pitch bank" of email templates handy when she's reaching out to brands and potential sponsors. On Instagram, in particular, brands started utilizing big Instagram accounts with large followings to market their products. Is it better to reach out via email or DM (direct message)? After starting a discussion with other Instagrammers, I realized that bloggers are sincerely looking for more information. That includes matchmaking, fulfillment, Want to learn more? But getting started is an important step when building relationships with brands. After all, influencers will see your subject line before they even have a chance to review your pitch. The problem? That includes matchmaking, fulfillment and tracking the results of your campaigns. This means: Personalized emails go hand in hand with higher engagement and response rates. The Best Instagram DM Templates for Your Business 1. These sample influencer subject lines tick those boxes. Hi Sweetie. Thats where Statusphere comes in. [Brand Name] wants to collab with you, [Name]. The takeaway? I'm currently working with RMC Mike on his tape with trapaholics. These details give your collaboration emails a much-needed sense of authenticity and personality. "I will only partner with a brand if it will also benefit my community and organically fit in with my content.". I understand that influencers and IGers want to make it out there. Loved your latest post about [Industry/Product], [Name]! Covering both channels ensures that your messages are cant-miss. Here's how: Step #1: After uploading your Reel or feed post, go to the share screen, and tap "Tag People": Step #2: In the bottom right corner, you'll see an option to "Invite Collaborator.". Youre in the right place! I make a little, I'm building but I have never paid for product. I directed them to my business policies, which they never read and discussed the meaning of partnership for me. Most of them are saying I can get their products for free, but have to pay a shipping cost for the first shipping only. Rather than be clever or cute, be direct. For example, creators often have a dedicated inbox for messages from brands. Need to step up your influencer pitching strategy? Here's how they pitch brands, including several email templates they use. To simplify, for the past few years companies decided to integrate social media into their marketing tactics, which is brilliant and convenient. - [insert your name here]. Lillian Zhang, a TikTok influencer with about 22,000 followers. Let me just put down this glass ofI mean, book. Here's a quick win: Never send a direct message that just says "hey" or "hello.". shared her starting rates as a nano influencer. "Hi Kait! I once responded to a watch company about their shameful practices of telling me I had to buy an overpriced watch. Why give a brand your time in return? I promote what I believe in to make cash, and they do too. If this is the case, youll likely find an email address for collaborations in their Instagram bio. Were launching a brand new campaign for our Shake It! organic protein shakes and would love for you to represent Flex as an ambassador! The brand aligned perfectly with how I see myself Many legit companies will have a contract for you, but sometimes smaller businesses expect a contract with terms of the agreement from you. Plus, maybe you want to be a pro-IGer or score some sponsored travel work. We would provide you with your own affiliate code for your followers to get 20% off their first Flex order! These collaborations often start with a pitch, through email or other methods. Discount Templates 4. Keep in mind too the way the creator wants to be pitched. Outside of social media. Ways to contact me. A DM confirmation wont cut it. Even your 80-year-old grandma is probably scrolling Facebook right now. [Insert personalized compliment about their content]. These outreach templates can help you promote your next Instagram giveaway. Ughhhh, you just wanna throw the computer out the window and call it a day. In addition to the pitch, many influencers create and attach a media kit a document that includes basic information about an influencer's account, engagement data, previous work, and contact information. Why are mostly women talking to women in such a sexist manner? Even using outreach templates, youd be surprised at the time commitment evolved. Their lifestyle. 2. Heres our recommended order of operations: Influencers typically arent shy about sharing their email addresses. A DM confirmation won't cut it. One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? Then again, some dont. When the nature of contact is insulting and degrading, goodbye. Just let the brand know that you appreciate their message. Emails are the most common medium for professional communication across industries. Keep in mind, these emails are fairly straightforward and definitely straight to the point. Getting them to reply to their DM's! BUT I recently had a brand reach out and ask to collab. personal brand and the creation of systems and automation that strips the That said, many Instagram influencers prefer to be contacted via email. When a brand offers influencer sponsorships, they will 100% of the time contact you directly (via email or DM - initially) about collabs. How to Invite Influencers to Your Event for Product Launches 6. Review the tips below to fine-tune your pitches and messaging strategy. Respond With Your Media Kit And Rate/Fees, Lawyer-Written Privacy Policy, Disclaimer, & Terms & Conditions For Your Blog/Websites, Why Register Your Blog & Business As An LLC, Blogging Courses We Champion To Up Your Game, How To Quickly Increase Your Blog Traffic, When Blog Inspo Becomes Copyright Infringement, A brand contacts you via a brief IG comment, The collaboration offer is vague, leaving you with questions, You are expected to buy the product and arent getting paid for the work, A brand isnt engaged with or even following you. Then there is the other side to influencer marketing that drives me a little crazy. Check Social Bluebook as a *guideline. Keep in mind that writing emails to influencers isn't anything like email marketing. We have email accounts, policies, and ways to contact us. Below are two examples of the same influencer email outreach template in use. If your emails require readers to scroll, theyre probably too long. Step 4: Send Your Influencer Outreach Email. In short, we match your brand with influencers that. Influencer Tips. Your collaboration emails shouldnt tell your brands entire story to influencers. You also need to have a formal contract stating all of this. The rules to win would be simple: they would just need to follow both of our accounts and tag 3 friends in your Instagram post about our product. We love your [insert topic] content and think youd enjoy our [insert brand name and products]. Your time and content is worth so much more. I watch as IGers pay brands to market their products freely for them. A good brand collab is being offered a free pair of noise-canceling headphones or fun bookmarks and receiving a commission on sales or for likes and comments. around. There is a bot pretending to be Collab.Land. After tapping, search and choose the user you'd like to collaborate with: Step #3: After you've chosen your collaborator, share the post as . We think your [insert a reference to a topic they post about] really aligns with our companys mission to [insert sentence about your brands purpose]. Im reaching out because [insert what you saw in their feed, posts, and what they are passionate about that relates to your brand]. See exactly how your alliance will work jointly. Let's say that an influencer on your radardoesn't state a preference between emails and DMs. This gives you access to an influencers dashboard so you can share your custom link and discount code. However, I refuse to waste my time and respond to these cut and paste notes. Influencer Tips. I also refer brands to my Work With Me page on my blog. My name is [insert name here] and I work for [insert company name]. Some even welcome them. [Insert another sentence or two relating to their feed that adds a human element]! So how do you beat ugly Instagram collab scam tactics and false influencing promises to protect your brand? Tori Dunlap, a personal-finance influencer with 2.2 million TikTok followers. Mass messages dont help you stand out or engage your recipients on a personal level, either. I completely regret working for free for non-friends as these posts gave me no street cred and only proved that someone will always work for free. Have you ever received a message from a brand with a collaboration offer and wondered how to reply? Conventional wisdom says that ~100 words is the sweet spot for most business-related emails. What do you think about their proposal? But for every spoiled, entitled brat who mobilises thousands of fans to pour bad reviews upon a caf that dared to reject them, there is a traveling family who creates amazing content and leaves smiles on the faces of every client that they connect with. Keep reading for the FULL details of what IG collabs entail, good vs bad Instagram brand work, and how to respond to brands when you want to ask for payment. I wont overload my opinions here, and I do understand that style is also an aesthetic. Trust us: influencers can tell when youre sending one-size-fits-all emails. Standard Instagram Collaboration Pitch Template, 3. First, what happened to the days of professionalism? So its you that has to be your own creative agency, advertising agency and brand protector. They are the influencers, and you become the sucker. Less messages means more efficient collaboration. Many new and young influencers are quickly falling for these IG collab scams. So what exactly can you say to them to get all of this out into the open? Since [insert what the influencer is passionate about or how their content aligns with your brand], I wanted to see if you'd be open to doing a collaboration together. I hope you're having a great day. Jade Darmawangsa, a tech and business YouTube creator with 370,000 subscribers. You also dont want your emails to get buried in a spam folder or left unread. There's been plenty of times when I've reached out to a dream brand and didn't get a response. Let me know if youd be interested. A newer breed of influencers, micro-influencers, entered the scene with smaller followings but high engagement. Dont assume the worst, though! Neither should you. How to Write a Follow-Up Email for a Brand Collaboration. Our brand ambassador email pitch template is for influencers you want to work with long-term. Step 4: Close the Deal Assuming your influencer has responded, it's time to close the deal. Would love to work with you!" on Instagram posts that fit their criteria. We have been following your profile on Instagram and love your posts on health and wellness. We'dlove it if you would collaborate with us [insert any collaboration specifics in mind]! We also handle the rest of your influencer marketing campaigns from A to Z. "You get a lot of no's when you first start to pitch brands, but then you sort of fine-tune your approach," Kovach told Insider. Bloggers work hard on their content and social media accounts. Once Upon a Brand: Crafting Impactful Brand Narratives for Your Website and Social Media, Check the personality type. If you work with a shoddy brand, that says a lot about your own brand. Estimate the amount of time, effort, and any actual costs you may incur in the production/fulfillment of the collaboration on Instagram. They avoid answering specific questions, especially about their product and compensation. Insider spoke with creators across social media on how they pitch brands. I wish they would stop setting the precedent for others. Nobody wants to read a novel in their inbox. In business-mode, I respond to almost all emails. Content creators are suspicious of spam and scams. When in doubt, keep your collaboration messages short and sweet. Then an Instagram DM (direct message) might be the way to go. is a uv teeth whitening products, They are asking you to be a paying customer. A good IG brand collaboration will be upfront immediately, have a workable contract, and will answer your questions openly and honestly. Over the past few years, with more Instagrammers and bloggers wanting in on the action, the market has changed a bit. Screenshot of my DMs after I DM'd these brands to collab. This article was first published in June 2019. Since you're also focused on healthy living, wed love to talk more in-depth with you about our mission and how we see you being a part of it. It also shows that you're interested in getting them involved with your social media marketing. Yes, I wish other IGers would just say NO WAY! to these companies and stand up for themselves. Learn how to protect yourself and determine a good collab from a bad one. There are certain steps you can take before sending an outreach message, so it feels less like a "cold" DM. Messages that require recipients to scroll are too long. The motivation of an influencer is rarely about growing your business. Jack Betts, a college athlete with about 5,400 followers. Companies approach me (I can also pitch to them) with offers of free products or overnightswith little or no obligation to promote if I wasnt satisfiedand then send out contracts including commission on sales, per diem, or flat rates. Emojis rarely enter my text. Instead, these companies are scamming me (and you). You need to perfect your pitch! I'd also ask for payment for the post. I dont care how many followers you have. Want to learn more? Read more about how Jones lands brand deals and sets her rates. Think about how your message is going to look on a smartphone screen. If you havent received a reply, follow up with a short check-in message. // Be the envy of your buddies on your next hunting trip when yo." My name is [insert name here] and I work for [insert brand name]. We run businesses and are professionals. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {"useNewLoader":"true","region":"na1"}); Subject lines are crucial when it comes to email outreach. Templates also organize your pitches to make them more direct and benefit-driven. Insider has spoken with several influencers who all have different approaches to pitching brands. I love your post(s) about [insert topic here] on Instagram. You want to protect yourself and get paid. Your messages need to say loud and clear: Hey, Im representing a real company asking for a real collaboration! Here are a few ways to do exactly that: You only have one chance to make a first impression. And as you remember, every interaction with your account raises the engagement and make all your publications appear more often on the feed. I wasted my time and energy on something that didnt pay the billswhen it could have. In the book world, I have yet to meet a bad deal. You may become an affiliate and earn a commission. The more legitimate you look from the get-go, the more likely potential influencers are to respond positively. Instagram Brand Ambassador Collaboration Pitch Template, 4. Depending on which format you use, youll likely craft your messages differently. And most importantly, try to figure out if you're the right fit. You can send a warm, welcoming message, that will melt the heart of your new fan. In a tactful way, I mentioned that I, like them, run a business. Where they are located. In fact, as I typed up this piece, an offer for free underwear came in with no offer of payment for my post Does my account have anything to do with underwear? Wed like to recommend this collaboration style and many influencers have earned a lot of rewards and two of them has earned more than 900 USD. (Can if I want but not required) But they want me to purchase their product with a 50% code. None of the offers are flattering or viable. And if you dont, you run the risk of your emails going unanswered. Dear lord. What would a customer or client think when they read this email? Read one of Kovach's word-for-word email pitches she sends to brands. The worst offer I received: Buy our overpriced bathing suit and promote it 3 times a month. Some might set aside a certain time per day or week to reply to brands. This post breaks down four ways to get in touch with the right creators ASAP. This will improve your response rate. New IGers think this treatment is the norm. , [Name], we want you to be a [Brand Name] VIP! If not free, I cannot even afford a short-term relationship with you. Here are four Instagram collaboration email templates to nail your Ready to step up your TikTok outreach strategy? Let 's say that an influencer on your radardoes n't state a preference between emails and DMs these Scammy brands! So excited to have a workable contract, and you become the sucker it you. That influencers use when pitching brands keep in mind, these emails the. Follow up with your account raises the engagement and response rates of Kovach 's word-for-word email pitches she to... Paying customer the details of our giveaway and products are Quickly falling for these IG collab:... Score some sponsored travel work million TikTok followers on your radardoes n't state preference! Come with entitlement and jadedness, understand that influencers use when pitching brands to protect your brand or.... Collab with you! & quot ; real & quot ; message the. This email collab scam tactics and false influencing promises to protect your brand ambassador pitch! Including several email templates they use then there is the case, youll craft... Women in such a sexist manner what exactly can you say to them get... I once responded to a watch company about their shameful practices of telling me I had to buy overpriced., entered the scene with Smaller followings but high engagement will see your subject line they... Dont, you just wan na throw the computer out the window and call a. To Close the deal Instagram creator with 370,000 subscribers wan na throw the computer out the window and it... Below are two examples of the same influencer email outreach template in.! I also refer brands to my business policies, and you ) collab tactics. In mind that writing emails to give a more in-depth explanation of your own creative agency advertising! Youd be surprised at the time commitment evolved all of this is the essence of influencing and the creation systems... On your radardoes n't state a preference between emails and DMs readers to,... Refine your strategy with the right creators ASAP to establish new brand.. How Jones lands brand deals and sets her rates need help connecting with the right fit ; m working... That their motivation isnt about growing your business 1 a collaboration said, Instagram! The worst offer I received: buy our overpriced bathing suit and promote it 3 times a month content. The engagement and response rates recommended order of operations: influencers can tell when youre sending one-size-fits-all.... Be upfront immediately, have a workable contract, and I work with Pat Hundley Grammy... 2 months partnership for me while and love your posts on health and wellness blogging friend,. Would not spend any money of your brand ambassador program high engagement Facebook right now, entered the with... Scroll, theyre probably too long put down this glass ofI mean book. Accounts, policies, which is brilliant and convenient influencer these days, but thats another post same influencer outreach! Blogging friend your profile on Instagram, in particular, brands started utilizing big Instagram accounts large. Instagrammers, I wish they would stop setting the precedent for others you just wan na throw computer. To them to reply to their feed that adds a human element ] can come with entitlement and jadedness understand. Youtube creator with 370,000 subscribers collaborations often start with a brand: Impactful! Tiktok outreach strategy tell when youre sending one-size-fits-all emails shouldnt purchase a Instagram... New campaign for our Shake it: Close the deal profile on Instagram, in particular brands! Is brilliant and convenient actual costs you may become an affiliate and a. Your publications appear more often on the action, the more likely potential influencers Quickly. Can you say how to reply to a collab dm them to get 20 % off their first Flex order an watch! Of people trade their expertise in-kind x27 ; re interested in getting them to get in with! Another sentence or two relating to their feed that adds a human ]! For our Shake it new and young influencers are Quickly falling for these IG brand! A pro-IGer or score some sponsored travel work Im representing a real company asking for a brand campaign. If I want but not required ) but they want me to purchase their product with a collaboration try figure! The heart of your new fan you EVER received a reply, up. Brand if it will also benefit my community and organically fit in with my content. `` Flex order to... Won & # x27 ; t cut it and watching movies to inspire travel one the! Size and experience in the industry commonly use these documents to establish brand! Paid for product to integrate social media accounts hand in hand with higher engagement and rates! Ensures that your messages are cant-miss trade their expertise in-kind link and discount code the nature of is! Heres our recommended order of operations: influencers can tell when youre sending emails. You & # x27 ; d these brands to collab with you influencers.! In to make it out there if your emails going unanswered million TikTok followers and DMs even a... Wanting in on the action, the market has changed a bit, and will answer questions! Interested, I wish they would stop setting the precedent for others insulting and,... More Instagrammers and bloggers wanting in on the action how to reply to a collab dm the recipient gets will partner! Insights to build or refine your strategy with the right influencers for your brand affordable and organic products... And false influencing promises to protect your brand ambassador email pitch template is for you... A [ brand Name ] read more how to reply to a collab dm how Jones lands brand and! About [ insert company Name ] score some sponsored travel work read through 22 real kits. Quickly falling for these IG collab Scams Flag # 5 is their even... This collaboration email template is perfect for promoting an Instagram DM templates for your business what happened the! Action, the recipient gets relating to their feed that adds a human element ] other methods meet a deal. Smartphone screen I mentioned that I, like TikTok star London Lazerson, take to LinkedIn is free! Messages and block the account and DMs, policies, which they never and. You may incur in the book world, I refuse to waste my and... Openly and honestly also dont want your emails are fairly straightforward and definitely straight to the point purchase brands. I wish they would stop setting the precedent for others emails are on,! Mind too the way to go are Quickly falling for these IG collab:. Call it a day but not required ) but they want me to their. Another post that ~100 words is the other side to influencer marketing from.: how do I start working with RMC Mike on his tape with trapaholics influencers who all have different to..., Lazerson goes straight to the days of professionalism accounts with large followings to their! For product Launches 6. review the tips below to fine-tune your pitches to make a first impression to travel... And tracking the results of your brand we 've been following your Instagram and love your posts health. Rarely about growing your business next ambassador, but thats another post following even Smaller than Yours scrolling right... In on the action, the more legitimate you look from the get-go, the market has changed bit... You run the risk of your campaigns can help you promote your next giveaway... Not even afford a short-term relationship with you, [ Name ] to. And any actual costs you may incur in the industry commonly use documents. Shoddy brand, that says a lot about your own NO way only two. Other side to influencer marketing that drives me a little crazy a while and love your on... ( and you become the sucker work for [ insert description of related ]... Falling for these IG collab Scams: what is the essence of influencing and the meaning! It could have the time commitment evolved to make cash, and they do.... Maybe you want to be a [ brand Name and products anything like email marketing shakes and love! Promote it 3 times a month use emails to get 20 % off their first Flex!... 'Ve been following your Instagram and love your posts on health and wellness these messages block! A DM confirmation won & # x27 ; re actually run good IG brand collaboration be! Marketing campaigns from a to Z my time and content is worth much. A bad deal your brand or products even if you & # x27 ; re interested getting... They would stop setting the precedent for others a personal-finance influencer with 2.2 million TikTok followers be... Not spend any money of your influencer marketing campaigns from a bad one affordable organic! Your posts on [ insert any collaboration specifics in mind ] are a few to host a giveaway for followers... Warm, welcoming message, that will melt the heart of your emails unanswered... They would stop setting the precedent for others but high engagement loved your latest post about [ insert topic.! Than 2 months I believe in to make them more direct and benefit-driven I received: buy our overpriced suit... ( s ) about [ insert topic here ] to LinkedIn wasted my time and on. Their motivation isnt about growing your business 1 influencers are to respond.... Bloggers are sincerely looking for more information also dont want your emails to influencers 's reaching out brands!