A Look at General Mills' Perspective on Regenerative Agriculture September 25, 2020 by Kate McDonough Share on: Facebook , Twitter , LinkedIn Sustainability initiatives have been included in major corporations' annual reports for decades, delineated by listed objectives, tracked by specific KPIs, and broken down by set target dates. Regenerative agriculture is a holistic method of farming deploying practices designed to protect and intentionally enhance natural resources . General Mills, the packaged food giant, is one of several Big Food corporations jumping on the regenerative agriculture bandwagon, escalating the buzz around the idea that capturing carbon in the soil could reverse climate change. It was a risky proposal because a supply chain for regeneratively-grown ingredients doesn't exist and the company doesn't own the acreage. The company targeted this watershed in conjunction with the Kansas Department of Health and Environment to improve water quality as part of the state . Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, BLUE and . In 2019, global food company General Mills committed to advancing regenerative agriculture on one million acres of farmland by 2030. For General Mills, that could be an opportunity. Interest in sustainability . "We really don't have a great understanding of what happens when farmers make these transitions to regenerative systems," said Steven Rosenzweig, senior soil scientist . This summer, General Mills launched Version 2.0 of its Regenerative Agriculture Self-Assessment. The official General Mills blog, featuring news and information about the company. The Roots of the General Mills Regenerative Agriculture Program. The company will partner with organic and conventional farmers, suppliers and trusted farm advisors in key growing regions to drive the adoption of regenerative agriculture practices. General Mills also said 70,000 acres now are enrolled in the company's regenerative agriculture pilots, with a commitment to advance regenerative agriculture on one million acres by 2030, which . The Natural and Organic Operating Unit is spearheading regenerative practices . We rely on the output of Mother Nature - oats, wheat, dairy, corn, sugar beets and a whole host of crops and livestock - and . "In order for regenerative agriculture to be successful, it must first be economically viable for farmers as a lever to help build operational and financial resilience," said Mary Jane Melendez, chief sustainability and social impact officer at General Mills. The cause of regenerative agriculture is being trumpeted by many of the world's largest food companies. We are extremely pleased to report that DLC-SAVA Conservation was recently awarded a grant from General Mills to support project activities related to regenerative agriculture! It was visionary for the time. It was a risky proposal because a supply chain for regeneratively-grown ingredients doesn't exist and the company doesn't own the acreage. Carla Vernón is president of the Natural and Organics Operating Unit, the branch within . In 2018 Jay Watson and Steve Rosenzweig attended one of the academies . The Natural and Organic Operating Unit is spearheading regenerative practices . The tool is also designed to help companies with agricultural supply chains gain visibility to farm-level practices. General Mills is a leading global food company that serves the world by making food people love. General Mills is leading the development of measurement science to connect regenerative agriculture practices, like no-till and cover cropping, to environmental and economic outcomes: Healthy Soil : Carbon rich, biologically active soil plays an essential role in cleaning and storing water, supporting biodiversity and regulating the climate. For General Mills, that could be an opportunity. Also, the costs and outcome are uncertain. By focusing on the Great Lakes Basin and the Southern Great Plains, this effort prioritizes areas that are important for fish and wildlife, and advances regenerative agriculture principles in key ingredient sourcing regions for General Mills. The company will partner with organic and conventional . The company will be partnering with multiple organic and conventional farmers, as well as suppliers and farm advisors to implement regenerative ag practices on one million acres of farmland by 2030. General Mills on March 4 announced its commitment to advance regenerative agriculture practices on one million acres of farmland by 2030. General Mills, Inc. achieved sustainably sourcing on 100% of its top 10 priority ingredients and advanced regenerative agriculture practices on farmland in 2020, just two of several highlights noted by the Minneapolis-based company as part of the release of its 2021 Global Responsibility Report. Regenerative agriculture practices focus on pulling carbon from the air and storing it in the soil in an effort to help the land be more resilient to extreme weather events. General Mills is listed on the 2019 Dow Jones Sustainability Index, and the 2019 CDP A List Awards for Climate and Water. General Mills says it will begin partnering with farmers and suppliers in its key growing regions - to the tune of a million acres of farmland by 2030 - to drive the adoption of farming practices that protect and intentionally enhance natural resources. The company will be partnering with multiple organic and conventional farmers, as well as suppliers and farm advisors to implement regenerative ag practices on one million acres of farmland by 2030. General Mills supports projects that restore and enhance habitat for fish and wildlife in the Great Lakes Basin through the Sustain Our Great Lakes Program and in the Southern Great Plains through the Conservation Partners Program. If "organic" food is better for people's health, think of regenerative agriculture as being better for both people's health and the health of the planet. About General Mills General Mills is a leading global food company that serves the world by making food people love. Through projects like these, General Mills is committed to advance regenerative agriculture practices on 1 million acres of farmland by 2030, the company announced this week. General Mills has made its own commitment to use regenerative agriculture methods on 1 million acres of soil for oats, wheat, corn, dairy feed and sugar beets by 2030. It was a risky proposal because a supply chain for regeneratively-grown ingredients doesn't exist and the company doesn't own the acreage. At General Mills, we are a food company whose business is rooted in the earth, so we want to help restore it. General Mills will partner with key suppliers to drive adoption across key ingredients including oats, wheat, corn, dairy feed, and sugar beets. We use them to give you the best experience. Tag archive for regenerative agriculture. Such "regenerative agriculture" practices focus on pulling carbon from the air and storing it in the soil, as well as other practices . In 2019, global food company General Mills committed to advancing regenerative agriculture on one million acres of farmland by 2030. Ecotone was brought in by General Mills Foundation to identify and measure the impacts of Regenerative Agriculture in one of these pilot regions. Also, the costs and outcome are uncertain. The grant will fund DLC-SAVA regenerative agriculture and professional development in collaboration . Learn more about General Mills regenerative agriculture commitment and progress. By: K. Gregg Elliott. Regenerative Agriculture in Madagascar: Support from General Mills. These practices focus on pulling carbon from the air and storing it in the soil. Regenerative agriculture is a holistic farming system which aims to increase biodiversity, enrich soil, improve watersheds, and enhance ecosystems. MINNEAPOLIS, MN — General Mills has launched a regenerative agriculture pilot with farmers in Kansas' Cheney Reservoir watershed which provides water to more than 400,000 Wichita residents. The case study, General Mills: Driving Food Systems Change through Regenerative Agriculture, highlights the company's push for regenerative agriculture practices across their supply chain and the influencing power a major brand can have on the market. This certification framework is an outcomes-based framework and currently one of two regenerative agriculture certification available to companies . In 2019, global food company General Mills committed to advancing regenerative agriculture on one million acres of farmland by 2030. Regenerative agriculture is a set of practices focused on building long-term soil health, which result in healthier, more resilient soil systems that may ultimately sequester more carbon. MINNEAPOLIS — General Mills, Inc. said it plans to partner with organic and conventional farmers, suppliers and farm advisers in key growing regions to advance regenerative agriculture practices . General Mills, one of the largest food companies in the U.S., has been vocal about its support for regenerative agriculture for several years, and is now committing to bringing the practice to 1 . - General Mills has launched a regenerative agriculture pilot with farmers in Kansas' Cheney Reservoir watershed which provides water to more than 400,000 Wichita residents. (PRNewswire) General Mills recently announced its commitment to advance regenerative agriculture practices on one million acres of farmland by 2030.The company will partner with organic and conventional farmers, suppliers and trusted farm advisors in key growing regions to drive the adoption of regenerative agriculture practices. Last year, General Mills announced an ambitious commitment to transition 1 million acres of land to regenerative agriculture by 2030. General Mills is leading the development of measurement science to connect regenerative agriculture practices, like no-till and cover cropping, to environmental and economic outcomes: The restorative farming . General Mills is supporting the rapid advancement in adoption of regenerative agriculture practices and is partnering with key suppliers like Paterson Grain and Archer Daniels Midland across key . Tag archive for regenerative agriculture. In 2019, global food company General Mills committed to advancing regenerative agriculture on one million acres of farmland by 2030. A holistic, principles-based approach regenerative agriculture strives to strengthen ecosystem and community resilience. The company targeted this watershed in conjunction with the Kansas . General Mills Launches Regenerative Ag Program with Wheat Growers in Kansas. Projects supported by General Mills will help farmers improve soil health and water quality, and reduce green-house gas emissions If you continue using our website, we'll assume that you are happy to receive all cookies on this website. The company took the lead when it announced this spring that it would apply regenerative agriculture to 1 million . General Mills recently made the announcement that the company will be continuing to invest in regenerative agricultural practices. According to General Mills, regenerative agriculture is a holistic, principles-based approach to farming and ranching that seeks to strengthen ecosystem and community resilience. In 2016, General Mills gathered experts to form the Organic & Regenerative Agriculture Advisory Council (ORAAC). "Regenerative Ag at General Mills" - Transcript. How are you defining regenerative agriculture, why does it matter and is this a significant number of acres? For example, glyphosate, Roundup's key […] Search Results for "regenerative agriculture" . Kevin O'Donnell, Global Director, Sourcing & Operations Sustainability, GENERAL MILLS. General Mills: The Big Food regenerative agriculture pioneer. Through a self-assessment tool for farmers, the company is collecting data on three aspects of regenerative agriculture: farmer resilience, soil . Earlier this year General Mills announced plans to advance regenerative agriculture on one million acres by 2030. General Mills plays a role as funder and "enabler," convening the right partners to contribute to regenerative agriculture's widespread success, according to Rosenzweig. The council helps identify challenges and propose real-life solutions to achieve its larger sustainability goals, which range from reducing our carbon footprint to improving the health of key watersheds by 2025. The company will partner with organic and conventional farmers, suppliers and trusted farm advisors in key growing regions to drive the adoption of regenerative agriculture practices, the company said in a statement. MINNEAPOLIS, MN. MINNEAPOLIS, Minnesota - General Mills today announced its commitment to advance regenerative agriculture practices on one million acres of farmland by 2030. The pilot is a 3 year program that launched in Cheney Lake Watershed which was targeted in conjunction with the Kansas Department of Health and Environment to improve water quality. The company announced its commitment back in March 2019. "Our partnership with General Mills represents an extraordinary opportunity to integrate agricultural . It was a risky proposal because a supply chain for regeneratively-grown ingredients doesn't exist and the company doesn't own the acreage. General Mills hopes to drive adoption of regenerative agriculture practices on 1 million acres of farmland by 2030. The official General Mills blog, featuring news and information about the company. Read our interview with Mary Jane Melendez, their Chief Sustainability & Social Impact Officer to learn more about their . The most promising solution to achieving its goal, General Mills believes, starts with healthy soil. What led General Mills to make the frame-breaking commitment to advance regenerative agriculture on 1 million acres of farmland by 2030? We will advance regenerative agriculture on 1 million acres of farmland by 2030. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old . The projects funded by General Mills help farmers accelerate the adoption of regenerative agriculture principles. About General Mills General Mills is a leading global food company whose purpose is to make food the world loves. In his current role, Jim engages the farm community in regenerative agriculture practices that improve farm profitability, soil health, biodiversity, and reduce greenhouse gas emissions. GeneralMills.com; Subscribe; Podcasts; All; Performance; Innovation; Responsibility; Life; News; History; Search. In 2019, General Mills, . The Regenerative Oat Pilot was launched last winter to aid oat farmers within the regions of North Dakota, Saskatchewan and Manitoba. General Mills is supporting the rapid advancement in adoption of regenerative agriculture practices and is partnering with key suppliers like Paterson Grain and Archer Daniels Midland across key . Ecotone was brought in by General Mills Foundation to identify and measure the impacts of Regenerative Agriculture in one of these pilot regions. The annual update, which highlights social and environmental progress made each fiscal year . Our companies share the goal of increasing biodiversity and decreasing pesticide usage. Steve is a Soil Scientist at General Mills where he drives adoption of regenerative agriculture systems and measures the effects on greenhouse gases, soil health, biodiversity and farmer economic . NS Agriculture is using cookies. General Mills chooses Kansas for restorative farming project. Since then, the company has launched pilot projects, a self-assessment tool and has made a good amount of progress toward its goal. Contact: Rob Blumenthal, NFWF, 202-857-0166, Rob.Blumenthal@nfwf.org General Mills, 763-764-6364, media.line@genmills.com General Mills and NFWF Announce Partnership to Accelerate the Adoption of Regenerative Agriculture Projects supported by General Mills will help farmers improve soil health and water quality, and reduce green-house gas emissions

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